Southern California:

3,787,000 Circulation!

The Golden State Coupons™ concept is very simple... we buy full pages in the Sunday Free-standing Inserts (FSI) on strategic dates and subdivide the pages among several different clients at a realistic rate.  For the cost of running a typical half-page FSI, you can run 3 or 4 Golden State Coupons™  The impression with the trade is the same... that you are supporting your product in a big way.  A Free Standing Insert is the ultimate vehicle for coupon redemption and product exposure... nothing else even comes close in terms of reach and results.

Slotting a single new product today in the Los Angeles Market alone costs over $120,000 not including promotional support; multiply that by the total sku's you now have in distribution and the total is a considerable investment.  Even if that is not what you actually paid, that is what it would cost to replace it.  Why risk losing distribution due to lagging sales or competitive activity when you can support your brands in an effective and high profile manner in Golden State Coupons™?  Buyers recognize the impact of the Sunday FSI's and many retailers have strategic tie-in programs to enhance the impact of the promotion.

For less than the cost of one obscure retailer ad, you can cover all of the Southern California Market with a 3,787,000 circulation and take advantage of the doubling offered by some retailers as well as promotional tie-ins with the trade.  Golden State Coupons™ are particularly effective when you are not promoting directly with the trade... for one low cost you effectively promote with the entire  California Grocery and Drug Trade representing over 3,000 stores!

The Golden State Coupons™ Page is category exclusive... there will be no competitive products in the Golden State Coupons™ Page as well as the entire body of the FSI.  Due to category exclusivity, the ad might need to run a week or two prior to the primary target.  In this case, you would be notified with ample time to notify the trade.